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Creating An Online Business – Your First Steps

Creating an online business is not as easy as you think.

There is so much information online these days that it’s difficult to know where to start.

I recommend understanding your strength’s before choosing an online business model.

If you are having trouble on which direction to creating an online business, then hopefully this guide will help you get started.

Find Your Niche

Before we begin, you need to find a niche that you’re either interested in or passionate about.

Pursue a niche that has a problem but doesn’t have a lot of resources available for people to refer to online.

This makes it an under-served niche.

Maybe you have an interest in composting, but you find that there are not too many websites that offer advice on how to design your own compost bin.

This would be an example of under-served niche that you could choose.

The above was an example only, you will need to conduct some research on Google Trends to determine the demand for that topic overtime.

Niche research google trends

It also helps to conduct some keyword research to validate the search volume potential before you start creating content on the topic.

You can use the keyword planner in Google Ads to determine the search volume below:

Google keyword planner tool

Once you found your niche with decent search volume, it’s time to decide on an online business model.

Online Business Models

There are so many ways to make money online, the problem is choosing a business model that suit’s your lifestyle.

Here are two online business models to choose from, the pros and cons and who it’s good for.

E-commerce

Online stores are popping up everywhere these days, they can be easily built on WordPress’s woo- commerce or through Shopify.

The difference to running a retail store is that you set up an online shop with products and goods to be transacted online via a merchant gateway.

Ecommerce business model

Pros:

  • Buy products cheap and sell them at a profit without rent overheads.
  • Access to a larger market ie you can sell to customers all over the country and around the world
  • Gain valuable customer insights through analytics and tracking which allows you to identify profitable keywords to write content on
  • Lower overhead costs like minimal staff, rent, electricity that would otherwise be high if you had a physical store
  • You have more opportunities to sell through video, reviews, customer testimonials which all help increase sales and conversions.

Cons:

  • Lack of personal touch especially when you sell clothing items as some consumers value the personal touch when they visit a physical store.
  • People have more opportunities to shop on price and product comparison online.
  • Credit card fraud is a growing problem which an lead to charge backs and loss of revenue
  • You have to manage stock and inventory through freight and find a warehouse to store it
  • It’s not great when you’re not technically savvy as it requires many moving parts like designing the online shop, connecting to payment gateways, taking aesthetic photos, making videos and uploading it.
  • Low profit margins around 15% after expenses and taxes.

Who it’s good for:

  • Great for people who already have experience running a retail store
  • Has supply chains in place to source products from manufacturers with wholesale pricing.

Affiliate Marketing

Around 84% of businesses are turning to affiliate marketing to get new opportunities to driving revenue to their website.

Affiliate marketing is when you promote other people’s products and earn a commission when a person ends up buying through your link.

When a user clicks on your referral link, it’s tracked via a cookie and you earn money online through a percentage of the product’s revenue.

affilate marketing business model

Pros:

  • It’s a billion dollar business and you can promote products in a variety of niches.
  • High profit margins – if you promote digital products, you could earn up to 70% commission. Physical products can earn you 4 – 25% affiliate commission depending on the merchant.
  • It’s a low cost business model, all you need to do is create an affiliate marketing website and find an attractive product to promote.
  • You don’t need to be a marketing expert to become an affiliate. You can learn along the way and test various products and campaigns.
  • You could literally work anywhere in the world and not have to meet people face to face.
  • If you love writing, it could be something as simple as creating a review on a blog post with your affiliate link.
  • It’s passive money, you could literally earn money while you sleep.
  • You can work on your own schedule because you get to work from home. So if something unexpected comes up, you can always make time for it.
  • You can build an affiliate marketing website in a certain niche and if it receives steady traffic and revenue, you could sell the website for a profit later down the track.

Cons:

  • It’s performance based so unlike working at a job where you work 8 hours per day, you make money only when someone buys online.
  • You need to know how to drive traffic, you can do this via Search Engine Optimization (SEO) or via paid traffic.

Who it’s good for:

  • Great for people who value location independence or want to work from home.
  • People who want a low risk business model with minimal capital outlay.

If you’re new to starting a business online, a resource worth mentioning is Aimee Vo’s website as she teaches you how to drive traffic to your website.

These are the two main online business models to explore when starting a business online.

However I recommend starting with affiliate marketing first so that you can learn the core skills without too much technical knowledge.

How To Write Blog A Post That Get’s Noticed

Started a blog recently but got writer’s block?

One of the best way to get visitors to your website is to write great content.

So if you’re not sure how to write a blog post, this article will help get you started and unleash the blogger in you.

We all know that it’s a snap to start a new blog. Even maintaining a blog is easy.

But it gets difficult when you don’t know what type of content to write to please your readers.

So here’s a quick guide that will hopefully give some ideas about how to write a blog post that will keep your readers coming back.

Provide Valuable Content

Your content should not only be easy to read but provide valuable content.

In the online world, we create buyer personas to understand the needs and challengers of our ideal prospect.

You must step into your target audience’s mindset and write a post that speaks to them and where they are at in their current journey.

This is the basic rule in content marketing.

Understanding who you’re writing for and providing content that will be of use to them.

Worth Their Time

So many bloggers these day have click bait headlines with content that doesn’t deliver.

Don’t mislead the reader and make him or her feel as if they have been tricked into reading your blog post.

You are reducing your chances of that reader coming back to your blog, in which case your blog rankings will suffer over the long term as Google deems the content irrelevant.

Google is all about delivering useful and relevant content.

Check for Errors.

Making grammatical and spelling errors can be a major put off for many readers.

They may not visit your blog again simply because the errors that you make are too high.

Always proof read your blog and use a tool like Grammarly or Hemmingway.

A small typo here and there can be understood, but make sure you don’t make any major errors.

Keep It Simple Stupid

KISS – Keep it simple stupid.

Don’t overcomplicate your blog post with filler content.

This doesn’t mean you can’t write long form content, just don’t put filler content that makes it a long winding posts that doesn’t get to the point.

Captivate them with case studies, statistics or impart the lessons you learned along the way.

Make It Interesting

Make sure that you hold your reader’s attention by making your posts informative and interesting.

They must not be written in a tone that is tiring to read.

Write short sentences and keep then crisp and precise.

Always hit the point immediately in the course of your article.

Include Keywords

Using the keywords of your posts frequently increases the search ability of that particular article of yours which in turn leads more people to visit your blog.

Use tools like Google ad keyword planner or simply start typing in Google’s search tool bar and you will the most popular search terms displayed.

Target keywords that have search volume so that you can rank for them overtime and gain traffic.

Write Like You’re Speaking To Them

Write in a friendly tone like as if you’re sitting there having a one to one conversation with them.

Incorporating the word “you” helps them feel like you’re speaking to them not “at” them.

Remember, even though your post is online – at the end of the day, a visitor is reading your blog post from their perspective so there is only one person you’re really speaking to.

Write Attractive Headlines

Copywriting applies to blogging as well and the goal your headline or blog post title is to get the reader to continue to the next line.

You don’t have to put misleading titles but create curiosity for the reader to want to read on.

Then you can reveal the solution or the answer within the post with valuable content.

I hope that this quick guide on how to write blog content has given you some structure when creating blog post content.

The most important part is that you need to be consistent with blogging in order to attract traffic to your blog.

Why Should I Start A Blog?

It’s 2020 and if the question of “Why should I start a blog?” is on your mind, there are several reasons.

The most important one is because a blog can help you brand yourself, build a following and generate money online.

It allows you to share information with your customers and potential customers very easily.

Read below to learn why you could benefit from starting a blog online.

If you are involved with online marketing, digital in any way, then there’s a very good chance that you have heard of blogging.

Blogging can be a great way to earn a little bit of extra income, promote yourself, or share very important information with your potential customers.

That is why just about anyone could benefit from starting a blog.

So, store these little tips in the back of your mind and remember them the next time that you ask yourself “Why should I start a blog?”

1. Blogs Can Earn You Money

A blog is a great way to get pages into search engines very quickly.

The way that a blog is set up is perfect for getting visitors in no time at all. That is because search engines like Google and Yahoo absolutely love blogs.

Because blogs can get into search engines quickly, they are a great way to earn money. Any time that you can get a lot of visitors to a page, there are many ways to monetize that.

First of all, you could add an Adsense widget on it or pay per click ads onto your page.

You could earn revenue with Adsense through per 1000 impressions or sell ad space directly from your blog.

It could be something as simple as setting a banner image that says something like “advertise here”.

Then if someone emails you and is interested in advertising on your blog, you could replace the graphic with their advertisement.

There are also many other ways that you can monetize a blog, too many to list here.

2. Blogs Can Help You Create A Brand

This may be one of the best reasons to starting a blog.

Even though you may not monetizing your blog off the bat, you can use a blog to brand and promote yourself very effectively.

Before, it was mentioned that blogs get into search engines very quickly.

This is a great way to get your name into search engines.

Once your name is in search engines, you can start to get noticed. Not only can you use a blog to earn recognition for your actual name, but you can also use it to promote a brand.

  • Do you have a digital product?
  • Do you offer a service?

Then, you can use a blog to get your brand name out in front of people.

3. Blogs Allow You To Share Information

If you have some knowledge or expertise in a certain area, your blog can help you share information.

You could build a following in a particular niche by setting up a newsletter and selling them a course at a future date.

Blogs are set up so that you can update them very quickly through a content management system like WordPress.

In fact, you barely have to know anything about coding as most hosting providers come with a 1-click install of WordPress.

WordPress is also a easy to use blogging platform with plenty of free SEO plugins to help your website rank for keywords.

Once your website is up and running, you can easily add updates about your products and services.

All businesses large and small use blogs these days,  even the ones that work mainly offline.

So, if you ever again ask yourself the question “Why should I start a blog?” just remember these tips.

Creating A Digital Product

Thinking of creating a digital product? Here’s what you need to know.

It’s one of the most popular to monetize your existing skills and expertise.

Most people want to create their own digital product like a course.

But, you will soon realize that deciding upon your product’s subject matter is no easy task.

This post will provide you some tips on help you choose the direction your digital product should take.

Creating a digital product is one of the most profitable and rewarding methods of making money online.

When you finally sit down to create your product, the first step will be to decide what direction you will take.

What subject will you write about?

In the next few minutes, you will learn several approaches that you can take in developing the foundation of your product.

Of course, many marketers have found that creating a digital product is easier when you choose a subject that interests you.

Brainstorm Your Ideas

You could begin your brainstorming by examining experiences from you own life.

Perhaps you majored in natural health – you may decide that this topic is one that you want to create your product on.

Topics in which you hold expertise are particularly good starting points.

This will save you a lot of studying time when you begin formulating the foundation of your product.

If you have a certain hobby that interests you, photography for example, you may find that you hold enough knowledge in that subject to make a useful informational product.

Keep in mind that everyone has hobbies, so basing your product off of your own hobbies is a great way to raise the odds that you will have a strong and interested customer base.

You also need to consider what perspective you should take when creating a digital product.

Will it inform customers of the step by step methods of performing a certain task?

A popular perspective is also describing how one should not perform a task – the idea being that the customer would know how they should not go about doing something.

You could also impart on ‘what not to do’ and share information on how to void any kind of mistakes that your customer might make when performing a certain task.

Solve A Problem

Whatever perspective you take, the main point is that you need to create something that is valuable and helpful.

You need to help your customers in some way.

  • Does your product help them save time
  • Does it help them make more money?

Your digital product should help solve people’s problems. 

In this day an age, it’s not about information overload but providing step by steps solutions on how to solve your customer’s problem.

Everyone wants to achieve success in their specific task, so you need to create something that will help them along the way.

If you have taken the time to examine your own life and you are still having problems deciding upon a topic, don’t worry.

There are still other methods that you can use to decide how to create a digital product.

A great method is to look at the lives of others.

Do you know anyone in some kind of professional field that can offer some great advice?

Maybe you could take a cue from them and create a digital product based on their experiences.

Search for interesting topics when you speak with friends and attempt to find a subject that interests you.

Be Current

If there are any current problems happening in the world today?

If there is, you could use that as a kick off point for your product.

For instance, if more people are losing their job because of Covid, you could write a manual on how to best structure their resume to return to the workforce.

Or you could provide a service on optimising their LinkedIn profile so that they get noticed on linkedin and attract the attention of online recruiters.

When creating a digital product, the first stages are often the most difficult.

If you take some time to narrow down a few good topics and then choose the one that interests you the most then you will have a better chance of succes.