Started a blog recently but got writer’s block?
One of the best way to get visitors to your website is to write great content.
So if you’re not sure how to write a blog post, this article will help get you started and unleash the blogger in you.
We all know that it’s a snap to start a new blog. Even maintaining a blog is easy.
But it gets difficult when you don’t know what type of content to write to please your readers.
So here’s a quick guide that will hopefully give some ideas about how to write a blog post that will keep your readers coming back.
Provide Valuable Content
Your content should not only be easy to read but provide valuable content.
In the online world, we create buyer personas to understand the needs and challengers of our ideal prospect.
You must step into your target audience’s mindset and write a post that speaks to them and where they are at in their current journey.
This is the basic rule in content marketing.
Understanding who you’re writing for and providing content that will be of use to them.
Worth Their Time
So many bloggers these day have click bait headlines with content that doesn’t deliver.
Don’t mislead the reader and make him or her feel as if they have been tricked into reading your blog post.
You are reducing your chances of that reader coming back to your blog, in which case your blog rankings will suffer over the long term as Google deems the content irrelevant.
Google is all about delivering useful and relevant content.
Check for Errors.
Making grammatical and spelling errors can be a major put off for many readers.
They may not visit your blog again simply because the errors that you make are too high.
Always proof read your blog and use a tool like Grammarly or Hemmingway.
A small typo here and there can be understood, but make sure you don’t make any major errors.
Keep It Simple Stupid
KISS – Keep it simple stupid.
Don’t overcomplicate your blog post with filler content.
This doesn’t mean you can’t write long form content, just don’t put filler content that makes it a long winding posts that doesn’t get to the point.
Captivate them with case studies, statistics or impart the lessons you learned along the way.
Make It Interesting
Make sure that you hold your reader’s attention by making your posts informative and interesting.
They must not be written in a tone that is tiring to read.
Write short sentences and keep then crisp and precise.
Always hit the point immediately in the course of your article.
Using the keywords of your posts frequently increases the search ability of that particular article of yours which in turn leads more people to visit your blog.
Use tools like Google ad keyword planner or simply start typing in Google’s search tool bar and you will the most popular search terms displayed.
Target keywords that have search volume so that you can rank for them overtime and gain traffic.
Write Like You’re Speaking To Them
Write in a friendly tone like as if you’re sitting there having a one to one conversation with them.
Incorporating the word “you” helps them feel like you’re speaking to them not “at” them.
Remember, even though your post is online – at the end of the day, a visitor is reading your blog post from their perspective so there is only one person you’re really speaking to.
Write Attractive Headlines
Copywriting applies to blogging as well and the goal your headline or blog post title is to get the reader to continue to the next line.
You don’t have to put misleading titles but create curiosity for the reader to want to read on.
Then you can reveal the solution or the answer within the post with valuable content.
I hope that this quick guide on how to write blog content has given you some structure when creating blog post content.
The most important part is that you need to be consistent with blogging in order to attract traffic to your blog.