It’s 2020 and if the question of “Why should I start a blog?” is on your mind, there are several reasons.
The most important one is because a blog can help you brand yourself, build a following and generate money online.
It allows you to share information with your customers and potential customers very easily.
Read below to learn why you could benefit from starting a blog online.
If you are involved with online marketing, digital in any way, then there’s a very good chance that you have heard of blogging.
Blogging can be a great way to earn a little bit of extra income, promote yourself, or share very important information with your potential customers.
That is why just about anyone could benefit from starting a blog.
So, store these little tips in the back of your mind and remember them the next time that you ask yourself “Why should I start a blog?”
1. Blogs Can Earn You Money
A blog is a great way to get pages into search engines very quickly.
The way that a blog is set up is perfect for getting visitors in no time at all. That is because search engines like Google and Yahoo absolutely love blogs.
Because blogs can get into search engines quickly, they are a great way to earn money. Any time that you can get a lot of visitors to a page, there are many ways to monetize that.
First of all, you could add an Adsense widget on it or pay per click ads onto your page.
You could earn revenue with Adsense through per 1000 impressions or sell ad space directly from your blog.
It could be something as simple as setting a banner image that says something like “advertise here”.
Then if someone emails you and is interested in advertising on your blog, you could replace the graphic with their advertisement.
There are also many other ways that you can monetize a blog, too many to list here.
2. Blogs Can Help You Create A Brand
This may be one of the best reasons to starting a blog.
Even though you may not monetizing your blog off the bat, you can use a blog to brand and promote yourself very effectively.
Before, it was mentioned that blogs get into search engines very quickly.
This is a great way to get your name into search engines.
Once your name is in search engines, you can start to get noticed. Not only can you use a blog to earn recognition for your actual name, but you can also use it to promote a brand.
- Do you have a digital product?
- Do you offer a service?
Then, you can use a blog to get your brand name out in front of people.
3. Blogs Allow You To Share Information
If you have some knowledge or expertise in a certain area, your blog can help you share information.
You could build a following in a particular niche by setting up a newsletter and selling them a course at a future date.
Blogs are set up so that you can update them very quickly through a content management system like WordPress.
In fact, you barely have to know anything about coding as most hosting providers come with a 1-click install of WordPress.
WordPress is also a easy to use blogging platform with plenty of free SEO plugins to help your website rank for keywords.
Once your website is up and running, you can easily add updates about your products and services.
All businesses large and small use blogs these days, even the ones that work mainly offline.
So, if you ever again ask yourself the question “Why should I start a blog?” just remember these tips.